Castors give the freedom to innovate
The retail environment is a competitive one, and is worth billions of pounds to the British economy. Retailers have announced record Christmas and Easter sales and finally the green shoots of recovery are beginning to emerge. Experts have predicted above average growth during 2010 and 2011 as we get the economy back on track. During this recovery time, each retailer on the high street is competing for the consumers well earned pounds. With over 52 pence of each pound being spent on food and groceries, many high street retailers use all the tools in their armoury to compete for the remaining share.
Castors have made significant in roads onto the high street and castors are becoming an important part of any shops point of sale material. It’s the shop design, fittings and point of sale material that lures consumers into the store. From castors on a mobile a-frame signage on the pavement to interior signs, mounted on castors within the shop. Each form of point of sale is specifically designed for purpose, to catch our eye, lure us in and encourage us to spend.
Point of sale displays, mounted on castors are one of the retailer’s most popular forms of signage and promotion. These point of sale displays can be dotted throughout the store, and near the checkouts. Displays are mounted upon castors, which makes them not only visible but extremely manoeuvrable. The size of castors used in point of sale displays tends to vary depending upon the size and weight of the display. Smaller castors take less weight. Point of sale castors can start from 50 millimetre diameter wheels. These castors wheels tend to be either rubber or a durable polypropylene. Many retailers prefer the small grey rubber wheeled castors, as they do not mark their shop floor.
For larger displays and racks, heavier duty castors support the display framework. Again many retailers opt for grey rubber castors or non marking castors for their displays. This means that if the displays and racks are required to relocate, they are easily moved, and do not damage, dent or mark the floor surface. Castors have enabled many point of sale designers to change the rules around shop fitting and displays. Each unit is no longer a static item, and this innovation of manoeuvrability has led to cutting edge designs. All with one purpose, to lure and attract potential customers to the store, and make them spend more money once inside the store.
Castors are not only used in the shop front, but are also utilised on the very machines and printers that produce the displays. Sign printers, cutters and laminator machines are all mounted upon castors and wheels. Adjustable feet are also utilised to ensure the printing machines are level on uneven floors. This precision is vital during the printing process and castors on printing machines ensure the machine can be easily moved for cleaning and relocation. With advances in printer designs, printing machines on castors have the capability of producing innovative and eye catching point of sale. Making our retail environment on the high street vibrant and innovative.